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Supported Content
Supported Content

Supported Content

Supporting Nature content demonstrates your organization’s commitment to scientific advancement and position of thought leadership.

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Partner with us on a scientific topic meaningful to you

Supporting key Nature editorial content places pioneering science – and your brand – front and center with our global audience of researchers, opinion leaders, and policy-makers. Our supported content projects range in topic and format but share a common objective: to afford science professionals ready access to a comprehensive portfolio of cutting-edge science content.

A distinctive global showcase

  • Stimulate crucial awareness and interest in an important scientific topic.
  • Connect with Nature’s audience of science professionals, KOLs, and decision-makers.
  • Build visibility of your organization’s mission and research priorities.
  • Demonstrate your commitment to a topic of strategic interest while cementing your thought leadership position.
  • Align your brand with Nature, the world’s leading scientific communicator, and feature in the most trusted science publications.

A snapshot of our supported content formats:

1) Nature Outlooks

Tackle topics of scientific, clinical, and societal interest by supporting a Nature Outlook – featuring accessible reporting written by top science journalists and commentary pieces from leading academic and industry thinkers. Additional options include adding multimedia and extending your association with the topic through a multi-year collaboration.

Nature Outlook

2) Nature Milestones

Partner with us on an interactive timeline that highlights key milestones in your scientific field, enabling wider recognition of classic findings often only recognized by those in the field.

Nature Milestone on T cells

3) Nature Collections

Raise awareness of a scientific topic with a special collection of journalistic content and peer-reviewed research articles.

Nature Collection on Cancer Research

4) Nature Outlines

A picture is worth a thousand words. Explain applications of science, technology, and medicine using multimedia formats such as infographics, illustrations, and short animations – presented to an audience of business leaders, policy-makers, and other non-specialists.

5) Nature Video and Animation

Bring scientific discoveries to life through videos and animations created by our award-winning media team.

6) Nature Webcasts

Drive discussion on your chosen topic with a Nature webinar, featuring a Nature editor, expert speakers, and live Q&A with attendees.

Nature Portfolio webcasts

7) Nature Portals

Create a go-to website for your region’s scientific news, shining a light on science that might otherwise fly under the radar – published in English and native languages.

Nature regional portals - Nature Africa

How it works

  1. Create original content: We collaborate with award-winning editors, specialist writers, creative illustrators, designers, and filmmakers to create timely, thought-provoking, and editorially-independent content across a range of scientific topics.
  2. Tailor your project package: Our experienced teams work with you to tailor any of our products to best suit your objectives.
  3. Enjoy comprehensive, targeted promotion: Our integrated multi-channel marketing campaigns promote your supported content and enable you to connect with wider, relevant audiences.

Talk to our team today about supported content >>

Duke University Biomedical Engineering

Duke University Biomedical Engineering

A research collection becomes a versatile and evergreen promotional tool
View Case Study
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