Nature Research is a portfolio of high-quality products and services across the life, physical, chemical and applied sciences – including journals, databases and researcher services – dedicated to serving the scientific community. Like most commercial publishers, we generate revenue by allowing advertisers access to our different audiences. That revenue, in turn, allows us to produce even more great content.
One method for advertisers to reach our audiences is to support, commission, or contribute relevant content. These stories, which we broadly term commercial content, can be told in print, on the Web, in video, or through live events, and they are subject to different levels of influence from our advertisers.
The relationship with our readers is the single most important asset we at Nature Research possess. In creating a commercial content policy, we hope to build and strengthen that relationship, so we can all focus more deeply on our mission: to further scientific research and speed its communication.
To make clear the relationship of advertisers to stories, any Nature Research commercial content, in any medium and on any platform, will be clearly labeled as one of two categories:
Supported content is editorially independent. In this arrangement, a marketing partner pays to align its brand with content already deemed worthy of coverage by our editorial departments. The marketing partner’s involvement is limited to broad agreement on subject matter, governed by a contract. The ultimate approval of any story rests with the editorial department.
Such content is typically labeled as Supported or Supported By.
Advertisement content is not editorially independent. In this arrangement, advertisers pay to distribute their content through Nature Research, or they commission Nature Research Custom Media, a division separate from other editorial departments, to create relevant content on their behalf. Advertisers have ultimate approval over paid content, which can run in print, on the Web, as video, or as live events.
Such content is typically labeled as Advertisement Feature or From our Advertiser.