Over 35 million scientists, healthcare professionals, and students visit Springer Nature’s network each month. Discover the benefits of our digital advertising solutions for raising awareness at the top of your marketing funnel.
Deliver your message to your select audience across our sites—not simply on specific page. Audience segmentation distinguishes your customers from other visitors by grouping them into segments based on their online behavior. Segments can be defined by subject areas, keywords, and a host of anonymized behavioral identifiers. It works by choosing a segment from our Premium Digital Audiences menu. Then, If a visitor’s reading behavior matches that segment’s criteria, they’ll receive your ad regardless of the page.
Dynamic Contextual Advertising displays your campaign alongside specific articles based on the keyword selection of your choice. Our digital advertising solutions are available across 700+ journals, across SpringerLink, BMC, and Nature Research.
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