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Branded Content
Branded Content

Branded Content

Create content your readers will love to read and share, designed in a format familiar to our audiences. Whether in industry or academia, we can work with you in a variety of ways to tell stories that spark conversation in the scientific and healthcare community.

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New! Branded content designed for approved drugs and medical devices is now available on SpringerLink.

Branded content sits at the top of the marketing funnel, allowing your organization to build awareness with influential audiences. If traditional advertisements prompt an action, branded content sparks curiosity & discussion—and it places your organization at the heart of it. Branded content focuses on audience engagement with your content; placing an emphasis on quality of views rather than quantity of clicks. This is where Springer Nature can help. Our custom media team will work with you to adapt your message into a format our audience is comfortable with, prominently featuring your organization as a trusted partner.

Live Examples

Why partner with Springer Nature?

Your target audience trusts Springer Nature and working with our team gives your content immediate authority. Investment in digital technology has enabled us to gain a thorough understanding of our healthcare and scientific audiences’ consumption patterns and online behavior. Gain peace of mind knowing that the content we create will be of the highest quality and of value to you and your audience.

Our new branded content on SpringerLink, designed for approved drugs and medical devices, addresses the specialized content needs of healthcare professionals. Our team of experts will produce content and a promotional campaign compliant for therapeutic areas.

Reaching your target audience

We use a variety of marketing tactics to ensure your branded content reaches your desired audience, including:

  • Behavioural-targeted banners, running across Springer Nature’s entire journal portfolio (Nature Research, Springer and BMC).
  • Dynamic contextual advertising with banners placed alongside keywords of your choice, or native advertising promoting your branded content on the homepage and current issue page of Nature Research’s journals.
  • Paid promotion through our social media channels.

All promotion can be tailored to specific regions and subject areas to ensure it aligns with your campaign.

Native Advertising

Native advertising example

 

Contact us for more information — please quote ‘branded content’ in your message.

View Media Kit for more information
View Media Kit for more information
Branded Content
Download our brochure about branded content on nature.com. For branded content on link.springer.com, please contact us for more information.
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Science Foundation Ireland
Science Foundation Ireland
A small country with big funding opportunities
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