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Branded Content & Native Advertising
Branded Content & Native Advertising
Digital Advertising

Branded Content & Native Advertising

Digital Advertising

Nature Research’s branded content is designed to adapt your messaging into immersive stories that nature.com readers will read, respect, and share. They are purpose-built by the Nature Research custom media team, with your full approval. Whether in industry or academia, Nature Research will work with you to create content that positions your organization as leaders in a given field. We can help showcase your talent, vision and innovations, or share your research achievements.

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Live Example

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Branded Content Example

Branded Content

Branded content sits at the top of the marketing funnel, its main purpose is to increase awareness of your organization and position you as a thought leader within your community. If traditional advertisements prompt an action, branded content prompts a discussion—and it places your organization at the heart of it. The metrics to measure the success of branded content focus on audience engagement with your content. The emphasis should be placed firmly around quality of views rather than just quantity of clicks. This is where Nature Research can help you. Our custom media team will work with you to adapt your message into a format our audience is comfortable with, prominently featuring your organization as a trusted partner.

Why partner with Nature Research?

  • Your audiences trust Nature Research and your content on our site gives you immediate authority.
  • Investment in digital technology has enabled us to gain a thorough understanding of our audiences’ consumption patterns and online behavior.
  • Gain immediate peace of mind, knowing that the content we create will be of the highest quality and of value to you and your audience.

Native Advertising

Our new native advertising placements will be used to promote your branded content on the homepage and current issue page of Nature Research’s journals. These advertising units have been carefully designed to highlight relevant partner content to our end users, without impacting on the user experience of nature.com. By combining these new placements with our existing behavioral targeting technology we can ensure your messaging is highlighted to the right people, at the exact point they are looking for relevant scientific content. We will also work with you to utilize a range of additional marketing channels from across Springer Nature to ensure you achieve your objectives.

Our team of Nature Research editors and communication specialists have unrivaled experience in creating and promoting award-winning content for the scientific community. Contact us to consult with our team of experts to help create your brand’s story.

View Media Kit for more information
View Media Kit for more information
Branded Content
Nature Research’s branded content turns your messages into immersive stories that nature.com readers will read, respect, and share.
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Exploring the future of vaccine technology
Exploring the future of vaccine technology
Designing an event series and branded content to showcase groundbreaking immunotherapy technology
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