Create content your readers will love to read and share, designed in a format familiar to our audiences. Whether in industry or academia, we can work with you in a variety of ways to tell stories that spark conversation in the scientific community.
Branded content sits at the top of the marketing funnel, allowing your organization to build awareness with influential audiences. If traditional advertisements prompt an action, branded content sparks curiosity & discussion—and it places your organization at the heart of it. Branded content focuses on audience engagement with your content; placing an emphasis on quality of views rather than quantity of clicks. This is where Nature Research can help. Our custom media team will work with you to adapt your message into a format our audience is comfortable with, prominently featuring your organization as a trusted partner.
Your target audience trusts Nature Research and working with our team gives your content immediate authority. Investment in digital technology has enabled us to gain a thorough understanding of our audiences’ consumption patterns and online behavior. Gain peace of mind knowing that the content we create will be of the highest quality and of value to you and your audience.
Our native advertising placements promote your branded content on the homepage and current issue page of Nature Research’s journals. These ad units have been carefully designed to highlight relevant partner content to our end users, without impacting on the user experience of nature.com. By combining these new placements with our existing behavioral targeting technology we can ensure your content is promoted to the right people, while they are actively browsing nature.com.
We use a variety of marketing tactics across Springer Nature websites and social media channels to make sure your branded content reaches your desired audience. Contact us to get more information about our range of promotional packages.