Branded content — your story, our expert journalism

Creating branded content with Nature combines your organization’s message with our expert journalism. Your Nature-quality article is written by our award-winning custom media team, and hosted and promoted by Nature, to bring your brand stories to Nature’s international scientific community.

Branded content example on Nature.com — your logo, links, and digital ads (leaderboard and MPU) feature prominently on your article page.

Nature quality and audiences

• Nature: Your branded content will adhere to the same exacting standards as Nature editorial, giving peace of mind that your content will be of the highest quality. Publishing with the Nature brand also gives your content immediate authority with your audience.
• Expertise: You’ll work with our global custom media team of science writers, editors, designers, producers, visual artists, data specialists, and project managers — representing decades of collective experience and boasting a number of content marketing awards. The team are experts at science communication and tailoring content for your target audience.
• Reach: You’ll reach new audiences: every month, 55 million users visit our trusted platforms: Nature, Springer, BMC, and Scientific American. Our marketing teams will leverage our channels to execute a targeted promotional campaign that connects your branded content with your desired audience.

Marketing campaign example — “Native ads” promoting your branded content on the homepage and “current issue” pages of Nature Portfolio journals blend in with Nature editorial content to optimize engagement with your content.

Designed to support your objectives

To help articulate your content objectives, check out our three most popular narrative themes:

#1 People:
Showcase your leadership and talent by giving a personal insight into research, strategy, or employee/student life.

#2 Places:
Promote your organization’s achievements and innovations, while raising awareness of your research, faculty, or state-of-the-art facilities, with a look-behind-the-scenes institutional profile.

#3 Ideas:
Demonstrate thought leadership and align your brand with progress by educating scientific audiences about important advances/issues, or distilling the findings of a published paper/white paper into a short, accessible research digest article.

How it works

1. Creation: In this collaborative process, our custom media team understands your objectives, audiences, and interview sources, and crafts a compelling article, which you review at several stages.
2. Launch: Your branded content is published on our platforms on a date of your choosing.
3. Promotion: Your content is promoted by our marketing teams, leveraging our journals’ reach in the global scientific community.
4. Reporting: Following promotion, you receive a reach and engagement report for your branded content.
5. Amplify: You can choose to amplify your content with a series of articles, videos, or webcasts — and even curate your content on a bespoke ‘Nature Collections’ hub, like these organizations. You can also publish your branded content within Nature’s special features or request PDF layouts and reprints of your branded content.

Contact us today about branded content >>

To create branded content for healthcare professionals, view our clinical custom content.

Branded content example on ScientificAmerican.com — your branded content can also reach a consumer audience with our U.S. magazine, Scientific American.