Nature Research’s branded content is designed to adapt your messaging into immersive stories that nature.com readers will read, respect, and share. Whether in industry or academia, Nature Research will work with you to create content that positions your organization as leaders in a given field; showcasing your talent, vision, and research achievements.
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Branded content sits at the top of the marketing funnel, its main purpose is to increase awareness of your organization and position you as a thought leader within your community. If traditional advertisements prompt an action, branded content prompts a discussion—and it places your organization at the heart of it. The metrics to measure the success of branded content focus on audience engagement with your content. The emphasis should be placed firmly around quality of views rather than just quantity of clicks. This is where Nature Research can help you. Our custom media team will work with you to adapt your message into a format our audience is comfortable with, prominently featuring your organization as a trusted partner.
Our new native advertising placements will be used to promote your branded content on the homepage and current issue page of Nature Research’s journals. These advertising units have been carefully designed to highlight relevant partner content to our end users, without impacting on the user experience of nature.com. By combining these new placements with our existing behavioral targeting technology we can ensure your messaging is highlighted to the right people, at the exact point they are looking for relevant scientific content. We will also work with you to utilize a range of additional marketing channels from across Springer Nature to ensure you achieve your objectives.
Our team of Nature Research editors and communication specialists have unrivaled experience in creating and promoting award-winning content for the scientific community. Contact us to consult with our team of experts to help create your brand’s story.