Custom webcasts

Engage directly with the global scientific community and generate leads. Webcasts connect viewers with your brand, and raise their profile with highly targeted audiences.

Process

It takes a minimum of 8 weeks from submitting a completed set-up form to broadcast date. Here is the general overview:

• Fill in the custom webcast form with details of your webcast. We will suggest edits for the title and abstract.
• Complete a marketing sheet to indicate your desired audience.
• Promotion will run in the 4 weeks prior to the broadcast date. We will create the promotional materials (registration page and emails).
• At least 1 week before pre-record date, submit presentation slides for review. Once approved, record presentation.
• Broadcast of presentation followed by live Q&A with the audience.
• Webcast metrics (including registration details) and recording of the presentation provided around 1 weeks afterwards.

If you are unable to meet any of the deadlines, you risk reduced marketing promotion time or postponement or cancellation of your webcast.

Editorial

The most effective webcast tells an interesting story that engages audiences with information about the latest research or techniques, rather than overtly promoting products and services. Avoid using webcasts to discuss a product or service. If that’s your goal, a display advertisement may perform better.

The content should be aimed at a science-literate audience. Webcast examples can be found at nature.com/webcasts.

References

All scientific research and data should be clearly referenced with papers from peer-reviewed, reputable journals (preprints used at editor’s discretion). Webcasts cannot include unpublished data. The conclusions and implications of studies conducted, but not published, can be discussed under specific conditions. To avoid any issues, please get the presentation reviewed by our editorial team as early as possible.

Presentation

Viewers may be watching on a laptop or mobile device, so avoid text-heavy slides and complicated data visualizations, and use large fonts, images and figures.

Do not include links to external content. Videos, images and custom fonts should be embedded into your presentation. If you have any videos, these should play automatically and be set to loop. You must obtain permission for any third party content included in the webcast.

If there is more than one presenter, ensure that all slides are in the same aspect ratio – either 4:3 or 16:9.

You can include transition animations, but only if they are essential to your presentation. Don’t let the need to move through builds in the slide detract from your content.

Length

Total duration is 60 minutes. We recommend that there is 45 minutes of presentation followed by 15 minutes of question and answer with the audience.