4 ways to repurpose your custom webcast

Our custom webcasts generate leads via the webcast registration and include a live Q&A so you can directly engage with researchers and healthcare professionals.

You choose the subject matter and presenters while we take care of everything else, including providing an experienced moderator to drive discussions during the broadcast and live Q&A.

Once your custom webcast has been broadcast, don’t forget to repurpose the content. Repurposing gives your audience more ways to consume the content at their convenience, and helps you reach a larger audience and generate more leads. Here are 4 ideas for repurposing your webcast…

Repurposing gives your audience more ways to consume the content at their convenience.

1. Use your Q&A to seed branded content on Springer Nature

Our custom webcasts are a great forum to share your research, products and services – to talk about what is important to you – while the live Q&A is a chance to learn about what is important to your target audience, what your audience wants to learn more about, and perhaps what was not covered.

Taking what you learn from the Q&A, you are invited to work with our award-winning Custom Media team to create branded content that addresses what your audience wants to hear more about. Your branded content article will be written for your audience, to educate and engage. It will be hosted on nature.com or link.springer.com, with the look and feel of our editorial articles, and with your organization prominently featured as a trusted partner.

To ask about creating a webcast and complementary branded content, contact us – quoting “webcast branded content package”.

Your branded content article will be written for your audience, to educate and engage.

2. Email your registrants

Follow up with your webcast registrants who have opted in to hear from you. Send an email with additional resources or answer questions that you didn’t get to in the Q&A.

You can download your webcast registrants from your reporting url, supplied by our webcast team.

3. Share your on-demand webcast

Your webcast will be hosted on nature.com for 6 months after it is broadcast, available for your audience to register and watch on-demand. Promote your on-demand webcast by sharing the registration page on your website, blog, and in social posts and emails.

If you would like us to promote the on-demand webcast to our Springer Nature audiences, please contact us for pricing.

You can see who’s viewed your on-demand webcast by downloading the leads from your reporting url, provided by our webcast team.

Registrants to your live webcast will automatically receive a link to the on-demand webcast after the live broadcast.

Promote your on-demand webcast by sharing the registration page on your website, blog, and in social posts and emails.

4. Turn key takeaways, stats and quotes into social posts

Go through your webcast recording to pull out key quotes or stats, add an image, and post on your social media pages.

You’ll receive an mp4 file recording of your webcast after broadcast.

 

Tell us how you’re repurposing your custom webcast – contact us today!

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