Branded Content
Bring your narrative to life.
Pair your message with our expert storytelling to build credibility, drive engagement and grow your audience in the scientific community.
What is Branded Content?
Branded content is original, story-driven content designed to build awareness and align your brand with topics that matter to your audience. Rather than directly promoting a product, it prioritizes engagement—positioning your organization as a thought leader through immersive, shareable storytelling.
Created by our expert Custom Media team and fully approved by you, your content lives on nature.com, alongside trusted editorial, reaching an audience of engaged researchers.
Want to connect with clinical audiences? Explore our Clinical Custom Content solutions.
Why choose Branded Content with us?
- Nature quality: Your content will adhere to the high editorial rigour of Nature Portfolio.
- Nature brand: Leverage the immediate authority of your content being hosted on nature.com.
- Expert team: Collaborate with our award-winning global custom media team—science writers, editors, designers and more—who excel at creating content that resonates.
- Targeted audience: Our marketing experts will deliver a tailored campaign across Nature’s channels, ensuring your branded content reaches your desired audience.
- Engaged audience: Capture your target audience’s attention with branded content proven to drive strong engagement.
Narrative suggestions
Engaging themes for your branded content
- People: Showcase your team, your commitment to diverse talent, or your organization’s leadership by giving a personal insight into research, strategy, or employee/student life.
- Places: Provide a behind-the-scenes look at your research-based organization with an institutional profile, highlighting achievements and innovations, while raising awareness of new research, faculty, and state-of-the-art facilities.
- Ideas: Align your brand with progress and solutions by educating the global scientific community about important advances and issues or distill the findings of a published paper or white paper into a short, accessible research digest article.
How it works
- Creation: In a collaborative process, our custom media team partners with you to understand your target audience and craft a compelling article, which you can review and refine at any stage.
- Launch: Your branded content is published on our platforms, alongside our own news and research content, on a date of your choosing.
- Promotion: Your content is promoted by our marketing teams, leveraging our journals’ reach in the global scientific community, ensuring you reach your desired audience.
- Reporting: Following your marketing campaign, you receive a reach and engagement report for your branded content.
- Serialize your content: To keep connecting with your audience, you can serialize your story into a series of articles, branded content videos, or webcasts — and even collate your content on a bespoke ‘Collections’ page. You can also publish within Nature’s special features and request PDF layouts and reprints of your branded content.
How we work
We craft compelling stories that connect your brand with the right audience. By understanding your narrative and target researchers, we create engaging content supported by targeted marketing—ensuring your message reaches and resonates with scientists, globally.
Meet the team
“Our Branded Content offering combines compelling editorial with distribution on the Nature platform and marketing. My team works closely with clients to target their specific audiences, continuously optimising campaigns for maximum engagement. With our expertise, we consistently surpass internal success benchmarks, delivering impactful content that resonates with the global scientific community.”
Boost engagement and generate leads with Nature’s audience of scientists and policymakers through a professionally organized webinar.
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Promote your approved drugs and medical devices with our Clinical Custom Content, tailored for healthcare professionals.
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Leverage our custom content solutions to highlight your organization’s research, achievements and products to specific audiences.
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