Email Marketing
Direct. Targeted. Effective.
Email marketing with Nature, Springer and BMC puts your message straight into the inboxes of engaged, global science and healthcare professionals. Reach precisely the audience you need with targeted campaigns that drive awareness, action and results.
Why Choose Email Marketing?
- Personalized & targeted approach: Promote your brands, products, events, white papers and more to Nature’s substantial audience.
- Immediate leads & measurable feedback: Align your brand with Nature’s journals to generate leads and receive valuable feedback.
Unlock the potential of your marketing strategy with our targeted email solutions.
Third-party email
Features & benefits
- Large audience: Reach 145,000+ subscribers in Nature’s scientific and healthcare audiences.
- Quality content: Send a dedicated, solus email with a strong call to action.
- Generate sales leads: Direct users to contact forms or gated content on your platforms.
- Engaged audience: Nature and BMC’s third-party email recipients have registered to receive emails from trusted third-party vendors so they are eager to engage with your content.
- Personalized content: Use Nature, Springer & BMC’s in-house design service to ensure your email aligns with your brand simply provide ad copy.
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Collaborate
Fine-tune yout targeting criteria and receive an accurate count size.
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Supply
Provide your HTML email, subject line and send date following our HTML specifications and email top tips.
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Receive report
After deployment, receive a performance report measuring your campaign’s success.
- Third Party Email HTML Specifications
Journal E-alert advertising
Features & benefits
- Large audience: Attach your advert to 2,800+ e-alerts journals (e-Alerts from Nature and Springer portfolio) with a potential reach of 9 million subscriptions (a unique subscriber has multiple subscriptions).
- Engaged audience: Reach targeted scientific and healthcare audiences — leveraging a highly engaged channel that users rely on to keep up-to-date in their field.
- Personalized content: Tailor your ad with visuals, messaging and logos to ensure it aligns perfectly with your brand.
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Refine targeting
Work with us to target specific scientific/medical fields or journal e-alerts.
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Supply ads
Provide banner/image ads or native text and logo ads.
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Choose placement
Opt for header slots or content slots.
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Receive report
After the e-alerts are deployed, you’ll receive a performance report with your ad results.
- E-alert Specifications
Who will your message reach?
Nature email subscribers include:
- Life scientists and physical scientists in academia and industry (e.g., Biotech/Pharma)
- Clinical scientists and healthcare professionals (HCPs)
- Dental professionals
- Science-minded consumers
How we work
We tailor your email marketing strategy for optimal reach, helping you target the right audience segments. Connect with engaged, opted-in professionals who are eager to hear from you, driving meaningful engagement with your brand.
Meet the team
“In email marketing, reaching the right audience with the right message is key. Our team is dedicated to carefully targeting science professionals across Nature, Springer and BMC’s global subscriber base. We perform quality checks to ensure every campaign runs smoothly and reaches its intended audience as planned. Your message is in safe hands, every step of the way.”
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