Supported Content
Advance your research agenda in collaboration with Nature.
Supporting Nature’s editorial programmes places pioneering science – and your brand – front and center with our global audience of researchers, opinion leaders, practitioners and policy-makers.
Why choose supported content?
By selecting supported content, you position yourself as a thought leader in science and technology:
- Raise awareness of topics of strategic importance: Benefit from Nature’s legacy of scientific excellence to bring attention to – and spark discussion on – the scientific issues that matter most to you
- Position your brand as a thought leader: Share your insights and impacts alongside Nature’s content to elevate your reputation and drive the conversation.
- Build meaningful relationships with your target audience: Connect directly with global researchers, innovators and decision-makers who need authoritative scientific information.
Tailored content formats
We offer a wide range of engaging content formats:
- Nature Outlooks: Explore in depth subjects of scientific and societal interest by supporting a Nature Outlook – featuring reporting by top science journalists and opinion from leading academic and industry thinkers.
- Nature Milestones: Create an interactive timeline highlighting key milestones in your scientific field, bringing wider recognition to classic findings often overlooked outside the discipline.
- Nature Collections: Raise awareness of a scientific topic with a special collection of journalistic content and peer-reviewed research articles.
- Nature Outlines: A picture is worth a thousand words. Use infographics, illustrations and animation to simplify complex ideas and engage your audience.
- Nature Video and Animation: Bring scientific discoveries to life through videos and animations created by our award-winning media team.
- Webinars and Webcasts: Host expert discussions that allow you to interact directly with your audience.
How it works
- Create – collaborate with award-winning editors, specialist writers, illustrators, designers, and filmmakers to enable the creation of timely, thought-provoking and impactful content across a range of scientific topics that meet our audience’s needs.
- Tailor – you will work closely with the team to develop original, editorially-independent content that aligns with your strategic goals. This collaborative approach ensures that your message is impactful and resonates with your audience.
- Promote – maximize the reach of your supported content through our comprehensive marketing strategies—meaning you connect with the right audience at the right time, ensuring your message is heard.
How we work
Tell us the topic you want to be aligned with and your target audience, and we’ll recommend editorial content for you to sponsor across a variety of mediums. Our supported content is promoted widely, with you as a prominent sponsor, elevating your visibility among the global STEM community.
Meet the team
For 150 years, Nature has been a trusted source of authoritative information for researchers globally. Our supported content programs encourage partners who share Nature’s values to work with us on editorial activities that advance our and your agenda.
Nature Conferences and events offer a unique platform to engage directly with the scientific community. Position your organization as a leader in shaping future research by uniting top researchers, industry experts and policy-makers.
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Nature Awards offer a prestigious platform to celebrate advancements in R&D, scientific excellence and research breakthroughs. Partner with Nature Awards to enhance your organisation’s profile within the scientific community.
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Boost engagement and generate leads with Nature’s audience of scientists and policymakers through a professionally organized webinar.
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