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Supported Content
Supported Content

Supported Content

Supporting Nature content demonstrates your organization’s commitment to scientific advancement and position of thought leadership.

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Partner with us on a scientific topic meaningful to you

Supporting key Nature editorial content places cutting-edge science – and your brand – front and center with our global audience of researchers, opinion leaders, and policy-makers.


Supported Collections

Create a collection with us, with acknowledgment of your support, to raise awareness of your chosen scientific topic. The collection content can have a journalistic style or it can include existing peer-reviewed research articles.

Hosted on Nature.com and available in print when viable, our media team offers a range of digital options for increased engagement and expanded reach.

Supported Media

Bring scientific discoveries in your chosen area of research to life through videos and animations. Our award-winning media team works with you to create visually engaging, accessible, and potentially viral content.

Supported video on human microbiota

Regional Research Portals

Support a regional research portal; the go-to websites for regional science news. Our research portals shine a light on regional science that might otherwise fly under the radar, publishing in English and the languages native to the area. They help combat misinformation and inform policymakers and scientists about what is really happening on the ground.


Benefits for your organization

  • Stimulate regional or global awareness and interest in an important scientific topic.
  • Connect with Nature’s audience of science professionals, KOLs, and decision-makers
  • Build visibility of your organization’s mission and research priorities.
  • Demonstrate your commitment to a topic of strategic interest while cementing your thought leadership position.
  • Align your brand with Nature, the world’s leading scientific communicator, and feature in the most trusted science publications.

How it works

  1. Create original content: We collaborate with award-winning editors, specialist writers, creative illustrators, designers, and filmmakers to create timely, thought-provoking, and editorially independent content across a range of scientific disciplines.
  2. Tailor your project package: Our experienced teams work with you to tailor any of our products to best suit your objectives.
  3. Enjoy comprehensive, targeted promotion: Our integrated multi-channel marketing campaigns promote your supported content and enable you to connect with wider, relevant audiences.
  4. Educate the market: Reach the non-specialist, Nature audience with current research, presented using simplified language.

For more information about supported content opportunities, talk to our team.

Duke University Biomedical Engineering

Duke University Biomedical Engineering

A research collection becomes a versatile and evergreen promotional tool
View Case Study
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