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Video & Animation
Video & Animation
Sponsorship Solutions

Video & Animation

Sponsorship Solutions

Working with experienced filmmakers, animators and reporters, our integrated multimedia team produces world-class video and animation to deliver your message in this compelling format.

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The Nature editorial team produce impactful and memorable videos that turn scientific discoveries into visually engaging, accessible and potentially viral content.

What can you achieve with video or animation content?

  • Associate your brand with trusted, editorially independent content.
  • Raise awareness of a topic of strategic interest.
  • Leverage our international audience of researchers, professionals and decision-makers.
  • Provide an educational tool at the same time as promoting your brand.
  • Create a lasting memory with video, which caters to the brain’s visual and auditory systems.
  • Establish a personal connection with viewers. 

Why video?

  • The average time users spend on a text only website is 57 seconds, compared to the 6 minutes spent on a website with video (source: Moovly).
  • 1/3 of all online activity is spent watching video (source: Insivia).
  • 80% of users recall a video they viewed in the past 30 days (source: Online Publishers Association taken from Insivia).
  • The chances of getting a page one listing on Google increase 53 times with video (source: Forrester Research).
  • According to Forbes, 59% of executives would rather watch video than read text (source: Forbes taken from Insivia).

YouTube reach

Below are the combined figures for both the Nature Video and Scientific American YouTube channels*:

  • 260,000+ subscribers have viewed our videos over 46 million times.
  • 87 million+ minutes watched (an equivalent of more than 167 years!).
  • 47,000+ comments and 269,000+ likes.
  • The top 10 YouTube videos have been viewed more than 22.5 million times.
  • 44% of videos on the Nature Video channel are embedded on other sites such as Huffington Post, Business Insider, National Geographic, NBC News, The Guardian, iflscience.com, Upworthy and Vox.

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Exploring the future of vaccine technology
Exploring the future of vaccine technology
Designing an event series and branded content to showcase groundbreaking immunotherapy technology
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