The Nature editorial team produce impactful and memorable videos that turn scientific discoveries into visually engaging, accessible and potentially viral content.
What can you achieve with video or animation content?
- Associate your brand with trusted, editorially independent content.
- Raise awareness of a topic of strategic interest.
- Leverage our international audience of researchers, professionals and decision-makers.
- Provide an educational tool at the same time as promoting your brand.
- Create a lasting memory with video, which caters to the brain’s visual and auditory systems.
- Establish a personal connection with viewers.
- The average time users spend on a text only website is 57 seconds, compared to the 6 minutes spent on a website with video (source: Moovly).
- 1/3 of all online activity is spent watching video (source: Insivia).
- 80% of users recall a video they viewed in the past 30 days (source: Online Publishers Association taken from Insivia).
- The chances of getting a page one listing on Google increase 53 times with video (source: Forrester Research).
- According to Forbes, 59% of executives would rather watch video than read text (source: Forbes taken from Insivia).
Below are the combined figures for both the Nature Video and Scientific American YouTube channels*:
- 260,000+ subscribers have viewed our videos over 46 million times.
- 87 million+ minutes watched (an equivalent of more than 167 years!).
- 47,000+ comments and 269,000+ likes.
- The top 10 YouTube videos have been viewed more than 22.5 million times.
- 44% of videos on the Nature Video channel are embedded on other sites such as Huffington Post, Business Insider, National Geographic, NBC News, The Guardian, iflscience.com, Upworthy and Vox.