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Video & Animation
Video & Animation
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Video & Animation

Sponsorship Solutions

Working with experienced filmmakers, animators and reporters, our integrated multimedia team produces world-class video and animation to deliver your message in this compelling format.

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The Nature editorial team produce impactful and memorable videos that turn scientific discoveries into visually engaging, accessible and potentially viral content.

What can you achieve with video or animation content?

  • Associate your brand with trusted, editorially independent content.
  • Raise awareness of a topic of strategic interest.
  • Leverage our international audience of researchers, professionals and decision-makers.
  • Provide an educational tool at the same time as promoting your brand.
  • Create a lasting memory with video, which caters to the brain’s visual and auditory systems.
  • Establish a personal connection with viewers. 

Why video?

  • The average time users spend on a text only website is 57 seconds, compared to the 6 minutes spent on a website with video (source: Moovly).
  • 1/3 of all online activity is spent watching video (source: Insivia).
  • 80% of users recall a video they viewed in the past 30 days (source: Online Publishers Association taken from Insivia).
  • The chances of getting a page one listing on Google increase 53 times with video (source: Forrester Research).
  • According to Forbes, 59% of executives would rather watch video than read text (source: Forbes taken from Insivia).

YouTube reach

Below are the combined figures for both the Nature Video and Scientific American YouTube channels*:

  • 260,000+ subscribers have viewed our videos over 46 million times.
  • 87 million+ minutes watched (an equivalent of more than 167 years!).
  • 47,000+ comments and 269,000+ likes.
  • The top 10 YouTube videos have been viewed more than 22.5 million times.
  • 44% of videos on the Nature Video channel are embedded on other sites such as Huffington Post, Business Insider, National Geographic, NBC News, The Guardian,, Upworthy and Vox.

View Media Kit for more information
View Media Kit for more information
Springer Nature
Influential readership and content that drives discovery.
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The Estée Lauder Companies
The Estée Lauder Companies
Launching global awards to support inclusivity and celebrate the achievements of women in science
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