Case Study: Denplan - Nature Research Partnerships

Industry

Dental

Healthcare

Audience

Dentists

Objectives

Brand Awareness

User Engagement

Solutions

Digital Advertising

Methodology

Rich Media Ads

Banner Advertising

Background

As the UK’s leading dental payment plan specialist, Denplan has around 2 million customers with over 6,600 member dentists and approximately 1.4 million patients across the country, as well as serving over 2,700 companies with employee benefit schemes.

Objective

Denplan wanted to increase brand awareness among dentists working in the UK, so they targeted online readers of the British Dental Journal through standard banner ads. Pleased with the results of their brand awareness campaign, Denplan then wanted to shift the focus to maximizing visibility and user engagement.

Outcome

Denplan updated their British Dental Journal banner campaign to a rich-media format. Within one month, Denplan increased user engagement by 100% when compared to the standard banner format.

We’ve been delighted with the results that the rich-media banner has provided for us. It’s a unique way of sharing information in a fun and interactive way

Julie Cooper Campaign & Advertisement Leader
Denplan

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Denplan

Denplan updated their banner campaign to a rich-media format and increased user engagement by 100% when compared to the standard banner format.

Doubling user engagement with rich media banner ads

Background

Objective

Outcome