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Primary ad position on the Nature Genetics monthly alert.
Case Study: Expression Analysis

Primary ad position on the Nature Genetics monthly alert.

Genetics Researchers
Promote Products and Services
Attract Researchers
Digital Advertising
Alert Messages


Located in the Research Triangle area of North Carolina, Expression Analysis is a leading provider of genomics services to the pharmaceutical, biotechnology, academic, government and non-profit markets. Their customers include eight of the ten largest pharmaceutical companies, numerous small to midsize biotechnology and diagnostic firms, multiple branches of government and many leading research institutions worldwide.


Expression Analysis launched a GWAS Grant Program awarding four deserving researchers access to their state-of-the-art genomics services.  They wanted to raise awareness of the GWAS Grant Program, attract researchers to the campaign landing page, collect a pool of qualified candidates, and generate leads for their sales team.


Expression Analysis targeted genetics researchers with ads in headline positions on the Nature Genetics monthly e-alert, along with an extensive print advertising campaign to readers of Nature and Nature Genetics.

Their campaign with delivered 185 grant requests in just 2 weeks; this is more than a competitor was able to deliver in 3 months.

What’s more, Expression Analysis audited the grant requests generated through Nature’s  marketing channels and found that 98% were qualified researchers at legitimate organizations.

I am overwhelmed with the results from our recent alert campaign with Nature. It has delivered 185 requests in two weeks. This is more than [a competitor] was able to deliver in three months. What’s more, 98% of the requests we received came from qualified researchers from legitimate organizations. We are exceptionally satisfied with the level of service we’ve received from Nature.

Karen Michailo Director of Marketing
Expression Analysis
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