How Curiox Biosystems raised awareness and leads with a diversified media campaign

Curiox Biosystems (Curiox) is a pioneering life science technology company dedicated to automating and standardizing sample preparation for cell analysis with its innovative Curiox C-FREE™ technology.

The challenge

Flow cytometry is a critical tool for studying immune cells, which is important for understanding diseases and developing treatments. But the way samples are prepared for this technique, the traditional sample preparation methods, can damage the cells and lead to inconsistent results.

Curiox wanted to raise awareness and leads for its innovative C-FREE™ automated sample preparation technology that crucially prepares samples gently, without harming immune cells.

Solution

To meet this challenge, Curiox partnered with us to tap into our global research community and trusted scientific platforms. Together, we executed a diverse media campaign, combining advertising and content solutions:

A contextual advertising campaign enabled Curiox to target keywords of their choice across our Nature Portfolio journal websites and reach their exact specialized audience.

A branded content campaign helped Curiox to engage and build trust with its audience. They opted for two articles, written by our expert team and published on Nature.com, each with its own distinct angle to resonate with different pain points in the research community.

• Flow, not flaws, for human immune monitoring studies: This article gives real-world validation from a leading institution (Stanford) to demonstrate how Curiox’s technology improves reproducibility and efficiency in immune profiling.
• How to build efficiency and ethics into animal research: This piece addresses a related pain point: where animals are needed to test new treatments, traditionally researchers need a lot of animals because of the issue that preparing samples for testing can damage cells. The article showcases how Curiox’s C-FREE™ automated sample preparation can reduce animal use, bringing both ethical and efficiency benefits.

A Nature webcast added additional value, offering direct interaction with researchers and an opportunity to showcase real-world applications of their technology. Titled “Automating sample preparation for flow cytometry“, the webcast featured a live Q&A and presentation from Stanford experts sharing their experience of using Curiox’s technology – explaining the practical benefits for multi-site standardization (when multiple sites need to follow the same process) and high-throughput labs handling large volumes of samples.

Results

Curiox successfully amplified its message on the benefits of automated sample preparation to a global scientific audience, combining credibility with engagement. Achievements included:

• Global reach: using Nature’s platform to reach thousands of researchers and decision-makers in pharma, biotech, and academia
• Thought leadership: being seen as an innovator in sample preparation for flow cytometry and in ethical and efficient research
• Qualified leads: high-quality leads from engaged researchers and decision-makers
• Sales enablement: high-quality content that can be repurposed by Curiox’s sales and marketing teams