Digital Advertising
Reach the right audience with precision.
Showcase your brand to a highly engaged scientific audiences. With advanced technological targeting, we help you connect with both broad and niche audiences, ensuring your message reaches the right people.
First-class scientific and medical audiences
Advertise across our trusted platforms — including Nature, Springer and BMC — and benefit from the credibility that comes with appearing alongside our prestigious journals.
Our platforms reach an extensive global audience of more than 43 million monthly users, from pioneering scientists to hard-working health professionals.
You can precision-target your exact audience working in niche scientific and medical fields, thanks to our our powerful and privacy-forward targeting technologies.
Select from our portfolio of over 3,000 journals and websites. Journal examples: Nature Cell Biology, BMC Molecular & Cell Biology, Human Cell, Cell Biology & Toxicology, Cancer Cell International, Cell Death & Disease, Cell Discovery.
Select users that are grouped into segments based on their online reading behavior. Audience example: Users that have visited cell biology sites or articles in the last 30 days. Add filters such as country and place of work to create custom segments.
Display your ads on articles with matching keywords, e.g. symptoms, rare disorders, product names. Keyword examples: cell membrane, cytoplasm, mitochondia, progeria, fanconi anemia.
Our digital ad formats:
Adaptive Billboard
A beautiful canvas for your messaging that runs across desktop, tablet and mobile devices.
It gives you maximum exposure with a large 970×250 ad on larger screens, adapting to a 728x90px size on tablets, and 300x50px/300x250px on mobile.
Available on the homepages of the Nature Portfolio journals.
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Supply 3 creative files: ONE: 970px wide by 250px high (175kb max file size).
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Supply 3 creative files: TWO: 728px wide by 90px high (150kb max file size).
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Supply 3 creative files: THREE: 300px wide by 50px high or 300px wide by 250px high (150kb max file size).
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GIF, JPG, PNG, or third party tag formats. HTML5 zip files not accepted.
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One valid click-through URL.
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Maximum of 3 loops.
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Maximum animation length 15 seconds.
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Creative with white/light coloured background must have dark one pixel border.
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Not accepted: persistent rapid/strobing animation; font larger than our journal names; non-functioning drop-down menus, radio buttons or text boxes.
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Provide alternative text. For example: “Advertisement from ”.
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Please submit your banner creative files 3-5 business days prior to campaign start date.
Leaderboard
Offering top-of-page initial impact and a reader-friendly wide format.
Available across Nature, Springer and BMC.
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Supply 1 creative file: 728px wide by 90px high (150kb max file size).
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GIF, JPG, PNG, HTML5, or third party tag formats.
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One valid click-through URL.
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Maximum of 3 loops.
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Maximum animation length 15 seconds.
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Creative with white/light coloured background must have dark one pixel border.
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Not accepted: persistent rapid/strobing animation; font larger than our journal names; non-functioning drop-down menus, radio buttons or text boxes.
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Provide alternative text. For example: “Advertisement from ”
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Optional: supply an expandable banner with third party tags or HTML5 formats.
Expanding down to a max of 728x290px (additional 200px high). 150kb initial load with 300kb additional subload. Must be user initiated click to expand. Must automatically collapse when cursor moves off the banner. Must include a clearly labelled “close” button of a 14pt font minimum. -
Optional: supply a video banner with third party tags or HTML5 formats (in banner video, no streaming).
Video should be in the same size as ad size unit. 150kb initial load with 300kb additional subload. Maximum 30 seconds in duration. Frames per second should not exceed 24fps. Must be user-initiated click to play and audio must be on mute initially. -
Please submit your banner creative files 3-5 business days prior to campaign start date.
MPU/Medium Rectangle
“Lazy loaded” to optimise impression delivery and “sticky” on article pages to maximise engagement and time-in-view. The MPU is also mobile-friendly, appearing on journal homepages.
Available across Nature, Springer and BMC.
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Supply 1 creative file: 300px wide by 250px high (150kb max file size).
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GIF, JPG, PNG, HTML5, or third party tag formats.
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One valid click-through URL.
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Maximum of 3 loops.
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Maximum animation length 15 seconds.
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Creative with white/light coloured background must have dark one pixel border.
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Not accepted: persistent rapid/strobing animation; font larger than our journal names; non-functioning drop-down menus, radio buttons or text boxes.
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Provide alternative text. For example: “Advertisement from ”.
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Optional: supply an expandable banner with third party tags or HTML5 formats.
Expanding left to 600x250px (additional 300px wide). 150kb initial load with 300kb additional subload. Must be user initiated click to expand. Must automatically collapse when cursor moves off the banner. Must include a clearly labelled “close” button of a 14pt font minimum. -
Optional: supply a video banner with third party tags or HTML5 formats (in banner video, no streaming).
Video should be in the same size as ad size unit. 150kb initial load with 300kb additional subload. Maximum 30 seconds in duration. Frames per second should not exceed 24fps. Must be user-initiated click to play and audio must be on mute initially. -
Please submit your banner creative files 3-5 business days prior to campaign start date.
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Springer Nature has final approval over all creative supplied; in the case of extreme negative user feedback/interference, Springer Nature reserves the right to stop banner ads prior to campaign delivery or completion.
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In order to hit scheduling targets on booked inventory across the Springer Nature network, an impression is defined by our Google Ad Manager ad-server data. If you have concerns that your choice of ad-serving vendor could result in some inconsistency with Google Ad Manager’s delivery statistics, we recommend overbooking your campaign by 5% at the outset with your Springer Nature Account Manager.
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Notify us if you plan to use a 4th party tag to track a 3rd party served ad. Tags will need testing in advance of campaign agreement.
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Third party vendor tags: See the list of certified vendors from Google Ad Manager here. Tags will need testing in advance of campaign agreement.
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HTML5 guidelines can be found here.
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Advertising Terms and Conditions:
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How we work
We tailor your digital advertising strategy to connect you with the right audience—whether broad or hyper-niche. With advanced targeting capabilities and a range of ad formats, we help you effectively build awareness among researchers, healthcare professionals and industry leaders worldwide.
Meet the team
“I’m focused on helping our clients cut through the noise and get their message in front of the right people at the right time. With the right adtech stack, we unlock powerful targeting capabilities, real-time optimization and smart delivery across our platforms. My team and I use data and innovation to drive visibility, engagement and results for our clients.”
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