Engage Healthcare Professionals
Reach a highly-specialized audience of clinicians, healthcare professionals and clinical researchers with our comprehensive advertising and content solutions. Our solutions ensure deep engagement with clinical readers from bench to bedside.
Connect with HCPs and clinical researchers worldwide
Reaching a targeted audience of clinical and healthcare professionals (HCPs) is vital to the communication of important medical research, advancements and thought leadership.
Springer Nature’s 1,000+ clinical journals reach more than a million healthcare professionals and clinical researchers and attract more than 32 million monthly page views. Benefit from a powerful combination of reach, editorial expertise and marketing capabilities to connect with this vast clinical network.
Align your message with trusted clinical content
Our platforms, Nature.com, SpringerLink and BMC are trusted by clinicians and HCPs alike, and they cater to many specialized healthcare audiences, from clinical research and practice to drug prescription and medical device usage.
Our advanced targeting capabilities ensure your message reaches the right audience at the right time in a variety of impactful formats.
You can target specific journals and segments, or build custom segments tailored to your campaigns. Our contextual targeting places your adverts alongside relevant content, targeting keywords as specific as gene IDs and brand names. All advertising is compliant with privacy and medical promotion regulations in specific jurisdictions.
#1 out of 189 journals in Medicine, Research & Experimental
#1 of 143 journals in Gastroenterology & Hepatology
#2 out of 55 journals in Critical Care Medicine
*Journal Citation Reports (JCR) ranking is based on “Impact Factor”: the average number of times articles from the journal have been cited in the JCR. Impact factor is only one of many metrics for assessing journals; other metrics include the Immediacy Index and Eigenfactor® Score.
Engage HCPs with clinical content
Our Clinical Custom Content enables our partners to communicate complex messages in a format specifically designed to interest and engage busy HCPs. Whether your objective is disease awareness, drug and device promotion or thought leadership, our custom media team will create compelling—and compliant—articles, videos or infographics that position your products and services as you’d like them seen.
Clinical Custom Content can be hosted on link.springer.com or Nature.com, depending on the subject matter, and can be promoted directly to HCPs within your specialty.
Clinical audience insights
Understanding clinical audiences is key to creating impactful custom content and precisely targeted advertising. By engaging directly with healthcare professionals and researchers, we gain valuable insights into how they consume clinical content. We use this knowledge to develop content that resonates.
[Free Report] The What, How, and When of creating content for oncologists
Enhance clinical research with expert training
Improve the skills of clinical researchers with specialized training from Nature Masterclasses. Available both in-person and virtually, they cover essential topics:
- Clinical Research Methodology: Equip researchers with the skills to design and conduct impactful studies that improve patient care and public health.
- Systematic Reviews and Meta-Analyses: Provide the tools to conduct thorough reviews and effectively communicate results.
- Bioethics: Ensure adherence to ethical guidelines for research involving human participants.
- Effective Randomized Controlled Trials: Offer practical strategies for conducting high-quality, ethical RCTs.
How we work
We understand the unique needs of our clients and are dedicated to delivering marketing solutions that effectively target clinicians, HCPs and clinical researchers. Whether your goal is to build disease awareness or promote the benefits of your approved drug or medical device, we ensure your message reaches the right readership when it matters most.
Meet the team
“My team and I create content programmes that inform and engage healthcare professionals, highlighting the real-world impact of innovations in pharma and drug technology. Our objective is to bring our partners’ brands to life, showcasing their contributions to advancing healthcare.”
