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Craft campaigns with the world's leading scientific communicator
Case Study: Reaching the right scientific audience

Craft campaigns with the world's leading scientific communicator

Policy Makers
Industry Leaders
Science Inspired Consumers
Increase awareness & visibility
Promote research advancements
Showcase new technology
Reach your scientific audience where they are
Utilize Springer Nature's expertise & knowledge
Partner with the world's premier science communicator

Executive Summary

Springer Nature’s broad audience connects partners to the right scientific and medical professionals as well as science interested consumers. Educating and reinforcing innovation to research facilities and clinics across the globe, we promotes awareness of our partner’s role in developing innovative products for multiple industries and clinical settings.


A manufacturing brand wants to promote its latest innovation in materials science, which is currently being integrated into medical treatments and laboratory supplies.

The company’s own product is a key component in a range of revolutionary solutions in multiple markets — and has great potential to improve many more. But it’s challenged to convey the depth of its research to practitioners in specific fields as well as its wider implications across industries, areas of research, and on policymakers and consumers.


The company works with Springer Nature to create an awareness campaign which promotes the advantages of its new compound and conveys its development record of scientific excellence. To achieve this goal, it teams with Springer Nature to create a campaign communicating across the Springer Nature audience continuum and zeroes in on specific segments.

  • For researchers, a Nature Webcast series on discusses the application of the compound to laboratory equipment.
  • For clinicians, we target readers of relevant Springer Nature journals, from our portfolio of 3,000, with branded content communicating the specific advantages of using it.
  • For the science-engaged public, a series of branded and sponsored articles on Scientific American examine the social benefits of real-world applications using the new material.

Each effort across the audience spectrum is supported by a multi-channel traffic campaign which A/B tests messaging and creative approaches. The channels combine native and display ads with social media advertising and email promotion aimed at each desired market, reaching our targeted audiences both on and off platform.


The continuum-wide campaign puts the company’s work front and center by emphasizing its practical benefits to multiple industries. Key decision makers now have the knowledge to recommend usage in their lab or clinic. The webinars have delivered actionable leads for follow-up. And the content aimed at consumers has educated the market on these advancements.

By reaching this larger audience, the campaign spurs interest in all its products including the new compound, and engages with prospective partners interested in using it.

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