Springer Nature’s broad audience connects partners to the right scientific and medical professionals as well as science interested consumers. Educating and reinforcing innovation to research facilities and clinics across the globe, we promotes awareness of our partner’s role in developing innovative products for multiple industries and clinical settings.
A manufacturing brand wants to promote its latest innovation in materials science, which is currently being integrated into medical treatments and laboratory supplies.
The company’s own product is a key component in a range of revolutionary solutions in multiple markets — and has great potential to improve many more. But it’s challenged to convey the depth of its research to practitioners in specific fields as well as its wider implications across industries, areas of research, and on policymakers and consumers.
The company works with Springer Nature to create an awareness campaign which promotes the advantages of its new compound and conveys its development record of scientific excellence. To achieve this goal, it teams with Springer Nature to create a campaign communicating across the Springer Nature audience continuum and zeroes in on specific segments.
Each effort across the audience spectrum is supported by a multi-channel traffic campaign which A/B tests messaging and creative approaches. The channels combine native and display ads with social media advertising and email promotion aimed at each desired market, reaching our targeted audiences both on and off platform.