Ajinomoto promotes human health and improved nutrition by increasing the palatability of affordable and sustainable food resources. They have maintained a strong commitment to science and academia and have developed a strong connection with researchers working across a variety of scientific fields.
Sponsoring the Nature Outlook: Taste was an ideal platform for Ajinomoto to align their brand with premium editorial content and deliver this brand message to the Nature audience- leading researchers working across a variety of scientific fields. Ajinomoto also sponsored a special podcast dedicated to Nature Outlook: Taste reaching over 20,490 podcast subscribers. The content became a Twitter sensation, receiving thousands of clicks and retweets in the month following publication.
