Ajinomoto promotes human health and improved nutrition by increasing the palatability of affordable and sustainable food resources. They have maintained a strong commitment to science and academia and have developed a strong connection with researchers working across a variety of scientific fields.
Sponsoring the Nature Outlook on Taste was an ideal platform for Ajinomoto to align their brand with premium editorial content and deliver this brand message to the Nature audience of leading researchers working across a variety of scientific fields.
Ajinomoto also sponsored a special podcast dedicated to the Nature Outlook on Taste reaching over 20,490 podcast subscribers. The content was very popular on Twitter, receiving thousands of clicks and retweets in the month following publication.
