Audience segmentation: Precision targeting technology for banner advertising

When it comes to digital advertising, finding your audience in a vast crowd of website visitors can be difficult. Traditional targeting methods deliver your ad to a designated location. The result is that your ad appears for every visitor regardless of their actual interests. This can lead to wasted impressions, as well as missed opportunities to target the correct persona.

Fortunately, audience segmentation provides an additional layer to ensure your ad only reaches your target audience.

Audience segmentation at Springer Nature

At Springer Nature, our audience segments are based on a host of anonymous behavior identifiers that are compliant with major privacy regulations including GDPR. These identifiers include subject areas, keywords of interest, and journals.

When you choose a segment, if a visitor’s behavior matches that segment’s criteria, they’ll receive your ad regardless of the page they are on – across all Springer Nature journals from Nature Portfolio, Springer, and BMC.

You can choose from our pre-built audience segments or ask us about our custom segments.