Achieving Health Equity Together
Case Study: Takeda

Achieving Health Equity Together

Fields
Health research
Public health
Oncology
Covid-19
Objectives
Awareness
Thought leadership
Health education
Strategy
Awards & prizes
Editorial content and videos
Contextual advertising

Takeda is a global, values-based, R&D-driven biopharmaceutical leader headquartered in Japan. Through its Center for Health Equity and Patient Affairs (HEPA), launched in 2020, Takeda collaborates with diverse partners to identify and address health inequities in communities worldwide.

The Challenge

Healthcare inequities remain a persistent global issue, hindering individual health outcomes and impeding progress towards global health goals. The COVID-19 pandemic exposed these disparities and systemic discrimination more starkly than ever, underscoring the urgent need for action.

The Strategy

In 2021, Takeda and Springer Nature launched a multi-year partnership rooted in a shared commitment to tackling these challenges, spotlight the HEPA initiative, and to position Takeda (and consequentially Springer Nature) as a global thought leader on this important topic.

The partnership focuses on four key pillars:

  • Raise awareness: Amplify the voices of those disproportionately impacted by health inequities​.
  • Educate: Deliver accurate and accessible information on the causes and consequences of health disparities.​
  • Build empathy: Foster understanding of communities facing healthcare disparities.​
  • Affect change: Inspire action and support for policies promoting global health equity.​

Developed exclusively for Takeda, Springer Nature created a multi-channel programme plus marketing packages spotlighting systemic disparities, innovative solutions, and the individuals driving progress.

Key initiatives included:

Innovations In supplement and Video series

 

 

 

Takeda is exceptionally pleased to partner with Springer Nature to further awareness, deepen understanding and highlight the progress that is being made in health equity globally. We’re grateful to have such a like-minded partner who brings their reach, credibility, connections and strategic thinking to address one of the most critical issues of our time.

Linn Parrish Former Head of Health Equity Alliances and Partnerships Center for Health Equity and Patient Affairs
Takeda

Outcome

Since 2021, the partnership between Takeda and Springer Nature has helped advance health care research through spotlighting original research, and foster collaboration and mentorship for early-career scientists. They’ve also worked to amplify the voices of historically marginalised groups who are driving a worldwide transformation in health equity through a series of supplements, video and conferences; raising awareness, driving change and helping to build a more equitable future.

The impact of our partnership is leading to new collaborations and initiatives.

a photo of Lynn Hendricks

“Springer Nature’s dedication to advancing innovation and collaboration in the field of health research has not only motivated me but also inspired fellow researchers and professionals to tirelessly contribute to a more inclusive healthcare landscape.  As awardees, we share this dedication, and by sharing our experiences, we have forged a connection that will lead to future collaborations.

Springer Nature’s support extends beyond financial assistance; their recognition of the importance of this work has created a platform that celebrates the achievements of researchers and practitioners driving inclusive health practices.

I genuinely appreciate Springer Nature’s commitment to social responsibility and their unwavering belief in research’s potential to drive transformative changes.”

Dr. Lynn Hendricks, Inclusive Health Research Award Winner, 2023

 

The impact of our partnership has reached beyond the scientific community

The RX Revolutionaries Documentary Series videos have accrued over 2 million impressions and over 5,000 views (and counting).  More importantly, the videos have made real life impacts on the subjects’ lives.

In one video, Scientific American documented a Ukrainian oncologist risking his life to get children with cancer to safety in the war-torn country. His work was highlighted by President Volodymyr Zelenskyy after the video aired.

In another video, we see how one indigenous epidemiologist helped save lives as COVID-19 devastated the Navajo region. Following the documentary,  Dr Lee received grant funding for her organization and was asked to be on a board at L’Oréal. Dr Lee is now widely sought after for media comment.

Another video in the series follows a husband-and-wife team helping to end modern-day witch-hunting in Papua New Guinea through public health education. Leftover production funds were used to provide village streetlights.

a headshot photo of Linn Parrish Elmes
Linn Parrish
Former Head of Health Equity Alliances and Partnerships Center for Health Equity and Patient Affairs, Takeda

“Takeda is exceptionally pleased to partner with Springer Nature to further awareness, deepen understanding and highlight the progress that is being made in health equity globally. We’re grateful to have such a like-minded partner who brings their reach, credibility, connections and strategic thinking to address one of the most critical issues of our time.”

Conferences & Events
Conferences & Events

Nature Conferences and events are opportunities to communicate directly with the scientific community. Establish your organization as an agenda-setter for future research by bringing together key researchers, industry leaders, and policy-makers.

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Awards
Awards

Work with us to develop a comprehensive awards program featuring a responsive website, judging activities, a marketing campaign to generate high-quality applicants, and a live awards ceremony.

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Supported Content
Supported Content

Rich content stimulates and engages an audience of science professionals and decision-makers. Sponsoring our rich content demonstrates your organization’s commitment to R&D and position of thought leadership while aligning with Springer Nature, the world's leading scientific communicator.

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