How Curiox Biosystems raised awareness and leads with a diversified media campaign

Curiox Biosystems (Curiox) is a pioneering life science technology company dedicated to automating and standardizing sample preparation for cell analysis with its innovative Curiox C-FREE™ technology.

The challenge

Flow cytometry is a critical tool for studying immune cells, which is important for understanding diseases and developing treatments. But the way samples are prepared for this technique, the traditional sample preparation methods, can damage the cells and lead to inconsistent results.

Curiox wanted to raise awareness and leads for its innovative C-FREE™ automated sample preparation technology that crucially prepares samples gently, without harming immune cells.

Solution

To meet this challenge, Nature Custom Media created two branded content articles that:

1) showcased Curiox’s technology by citing real-life use cases

2) demonstrated thought leadership by addressing ongoing challenges in the  sample preparations process

An accompanying custom webcast, produced qualified leads and facilitated direct engagement with Curiox’s target community.

A contextual advertising campaign ran across Nature Portfolio journals sites to target Curiox’s specialized audience.

Outcome and Impact

Curiox successfully amplified its message to a global scientific audience, combining credibility with engagement.