Podcast Advertising
Be heard with the science stories that matter most.
The multi award-winning Nature Podcast brings listeners the best stories from the world of science each week. It covers everything from astrophysics to zoology, highlighting the most exciting research from each issue of Nature.
Why advertise on Nature Podcast?
Nature Podcast talks to the scientists behind the results and provides in-depth analysis and context from Nature‘s team of expert journalists and editors.
- Extensive reach: Connect with 100,000+ weekly listeners and a total audience of 3.15 million in 2024. Each episode garners over 20,000 listens within its first week.
- Global audience: Engage listeners worldwide, with top regions including the US, UK, Japan, Germany, Canada and Hong Kong.
- Highly engaged listeners: Capture attention with an average episode listen-through rate of more than 90%.*
*This means listeners got through 90% of an ep before switching off. This number is taken from a subset of a subset of listeners and should be used with some caution. Source: Apple, 2024
Promote your message with a trusted voice
Your advert will be heard by a global audience of science enthusiasts and professionals across leading podcast platforms.
- Widespread Access: Featured on nature.com/podcasts, Acast, Apple, Spotify, Google Podcasts and other platforms.
- Extended Exposure: Ads run for four continuous weeks.
- Effective Format: 30-second pre-roll and post-roll pre-recorded spots for maximum impact.
- On-Demand Listening: All episodes are downloadable for offline access.
*This means listeners got through 90% of an ep before switching off. This number is taken from a subset of a subset of listeners and should be used with some caution).
Why Podcast Advertising?
Podcasts are incredibly popular*
- 31% of US 12+ years population listen weekly; 42% listen monthly.
- 19% of UK 15+ years population listen weekly.
Capture and hold attention**
- Engagement levels are much higher than other media.
- Only 12% of listeners skip podcast ads.
- 51% of listeners pay more attention to podcast ads compared to other mediums.
Build Credibility***
- Loyal listeners trust podcast hosts, enhancing your brand’s credibility.
- 72% consider new products or services after hearing a podcast ad; 64% appreciate advertisers for supporting their favorite podcasts.
* The Infinite Dial © 2023 Edison Research and Triton Digital | RAJAR, Summer 2022
** Neuro-Insight and Spotify, 2022 | Edison Research, 2020 | Edison Research, 2021
*** Podcast Media |Edison Research, 2021
How we work
Our podcast advertising helps you connect directly with the scientific community by reaching researchers through trusted audio content. Share your target audience and goals, and we’ll ensure your message is placed to engage scientists and the science-informed across the globe.
Meet the team
“Podcasts offer a unique way to engage directly with researchers. In the Nature Podcast, we deep dive into the topics that matter most to the scientific community, building a deeper understanding and connection.”
Engage scientists and health professionals with striking, affordable and trackable digital ads. Make your brand stand out to our specialized audience.
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Engage directly with our global science and healthcare subscribers through email. Promote your brand, products, events, white papers, and more effectively.
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Partner with our expert journalism to craft compelling stories about your STEM research, products, or recruitment. Connect with Nature’s global scientific community and amplify your message.
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