Clinical Custom Content
Build awareness of your approved branded drug or medical device with Clinical Custom Content.
Work with our custom media team to create content that addresses the needs of healthcare professionals (HCPs). Content is hosted on our platforms and promoted to HCPs in your specialty in the Springer Nature audience.
Engage HCPs with purpose-built content
Turn your message into concise, engaging stories that resonate with healthcare professionals. Created by our expert Custom Media team, this original content builds awareness among clinical audiences and is published on our platforms and promoted through a targeted digital campaign to ensure it reaches the right people.
Clinical Custom options include:
- Branded: Raise awareness of an approved branded drug or medical device.
- Unbranded: Demonstrate your thought leadership in a therapeutic area.
- Clinical Digests: Repurpose your published technical articles into concise, reader-friendly summaries.
- Client Supplied: Submit your own article to be reviewed by our Custom Media team.
Features include:
- Bulleted summary introduction to accommodate the busy schedule of HCPs.
- Downloadable PDF for future reading.
- Clear labeling “For Healthcare professionals only”.
- Content gating.
- GDPR compliant.
- Geo-targeting of all promotion.
Clinical audience insights
We understand clinical audiences by analyzing website behavior and directly asking them how they prefer to consume clinical content. These insights help us refine our offering and provide valuable information to our clients.
[Free Report] The What, How, and When of creating content for oncologists
How we work
We create compelling, science-driven content tailored to your goals, whether building disease awareness or promoting approved drugs and medical devices. By understanding your narrative and target HCP audience, we craft engaging content supported by targeted marketing to ensure your message reaches and resonates with the right audience.
Meet the team
“We know how crucial it is to reach the right clinical audience with the right message. Share your goals and target audience with us and we’ll deliver compliant, custom content that makes an impact—whether you’re raising awareness of an approved treatment or building thought leadership in your therapeutic area.”
Align your message with the clinical content healthcare professionals trust, using a range of formats and precise targeting to build awareness.
View Clinical Advertising
Engage scientists and health professionals with striking, affordable and trackable digital ads. Make your brand stand out to our specialized audience.
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Empower your clinical researchers with the skills to design and conduct impactful studies through expert-led training courses from Nature Masterclasses.
View Clinical Training