Nature webinars, known as ‘Nature Portfolio Webcasts’, enable your organization to speak directly with our research community — engaging influential scientists with your research and generating high-quality leads for your sales team.
Webcasts are hosted on Nature.com and promoted to Nature Portfolio audiences.
What can you achieve with a Nature webinar?
- Reach Nature’s global audience of scientists and participate in genuine discussions with your target audience and key thought leaders
- Share your research and products, or align your brand with a specific field, positioning your organization as a thought leader in that area
- Generate highly qualified sales leads with our custom-built registration pages – add up to 5 custom questions to your registration page to find out more about your leads
- Receive 24/7 access to a reporting dashboard – enabling you to download registrants and start lead nurturing immediately, as well as track attendance rate, engagement, and more in real-time
- Repurpose your webcast content to fuel your content marketing plans – check out our top 4 ideas for repurposing your webcast!
Your webinar audience
Nature webcasts cover topics as diverse as whole-genome sequencing for trait selection in farm animals, lab automation for Covid-19 testing, monitoring PFAS in urban environments, and precision medicine for pediatric brain cancers. These specialist webcasts attract registrants from the relevant specialized fields in the life sciences, physical sciences, applied sciences, and clinical medicine.
How it works
- Depending on your objectives, choose between our two webcast options:
- Custom webcasts: you choose the subject matter and presenters to showcase your research and products. We take care of everything else; this includes project management, the webcast platform, promotion, and providing an experienced moderator to drive discussions during your broadcast and live Q&A.
- Editorial webcasts: you sponsor a webcast on a topic close to your heart. As a sponsor, your company is positioned as a leader in that field of research. Nature Portfolio editorial teams carry sole responsibility for the content of the webcast. The editors facilitate discussions during the broadcast to encourage live audience engagement.
- Work with us to secure your date and review your webcast’s registration page on Nature.com, featuring your own branding.
- Our marketing team promotes your webcast with a targeted marketing campaign to drive registrations from your specialist audience. Meanwhile, you’re granted access to your reporting dashboard to start downloading your registrants.
- Your webcast is broadcast! Typically lasting 60 minutes, with 40 minutes of speaker presentations, followed by 20 minutes of Q&A. You can broadcast either live or simulated live (a pre-recorded presentation followed by live Q&A).
- You receive an mp4 file recording of your custom webcast and retain access to your reporting dashboard for 6 months, so you can continue to download new registrants watching your webcast on-demand. We also offer post-event marketing on request!
