Clinical and HCP marketing
Reach healthcare professionals (HCPs) and medical researchers with our suite of clinical advertising solutions.
Unlock our vast clinical network
Springer Nature publishes 3000+ journals, of which more than 1000 are clinical medicine journals — reaching clinical researchers and practicing clinicians across the globe.
Our medical marketing and content solutions help healthcare and pharma marketers unlock this vast clinical network.
- 1000+ clinical medicine journals
- 50+ clinical areas*
- 1+ million clinical medicine articles published
- 50+ million monthly page views
- 1.1+ million e-alert subscribers
- 34% of our clinical audience work in hospitals, clinical practices, and medical schools
- 75% of our clinical audience are writing prescriptions every week / 49% of our clinical audience write 25+ prescriptions every week
*Our journals appear in over 50 clinical categories, as defined by Journal Citation Reports (JCR), covering medical specialties, integrative & complementary medicine, nutrition, legal medicine, dentistry, nursing, medical ethics, medical informatics, medical technology & engineering, psychology, psychiatry, substance abuse, sports medicine, and public health.
Reach clinical audiences in your therapeutic area: 5 examples
Partner with medical prestige
Our advertising clients benefit from the credibility of our medical journals, a trusted resource for doctors and scientists since 1842, and the heritage of our brands — including Springer, Nature Portfolio, and BMC.
We maintain journal excellence through editorial independence and rigorous peer review, thanks to the tens of thousands of peer reviewers who work with us.
Examples of ground-breaking research we’ve published, many by Nobel Prize winners:
- 1953 DNA structure unlocked
- 1997 Dolly the Sheep
- 2001 The Human Genome is Mapped
As well as cutting-edge primary research, our journals publish reviews that summarize primary literature—helping busy clinicians and researchers to stay up-to-date.
#1 out of 93 journals in Gastroenterology & Hepatology
#1 out of 88 journals in Urology & Nephrology
#1 out of 79 journal in Hematology
#2 out of 212 journals in Clinical Neurology
#1 out of 32 journals in Emergency Medicine
#2 out of 241 journals in Oncology
*Journal Citation Reports (JCR) ranking is based on “Impact Factor”: the average number of times articles from the journal have been cited in the JCR. Impact factor is only one of many metrics for assessing journals; other examples include the Immediacy Index and Eigenfactor® Score.
Clinical marketing solutions — from bench to bedside
Whether your objective is to build awareness of a disease or promote the benefits of your latest drug or device, our marketing solutions can help get your message in front of HCPs and clinical researchers when it matters most.
We have the audiences, the platforms, and the privacy-forward targeting technologies, to support your entire marketing journey — from pre-clinical stages through to bedside.
Boost awareness of your branded drug or medical device by collaborating with our custom media team to create targeted content for healthcare professionals. This content will be hosted on link.springer.com and promoted to your specialty audience.
Clinical Custom Content
Engage scientists and health professionals with striking, affordable, and trackable digital ads. Make your brand stand out to our specialized audience.
Digital Advertising
Capture attention and build brand awareness with impactful print advertising. Position your brand alongside our trusted news and research content to leave a lasting impression on your audience.
Print advertising
More money is being spent on medical R&D than ever before, but with few new drugs to show for it.
Nature special feature on health sciences
Marketing to HCPs during awareness days.
Health awareness days in March
Reach potential collaborators for your cell and gene therapies.
Pharma’s big bet on cell and gene therapy