Targeting Capabilities
Reach scientists and healthcare professionals with precision.
Engage your audience with precision.
Our advertising targeting technologies connect you with the right scientists and healthcare professionals by placing your message within relevant scientific content and delivering your ads to the most relevant segments.
This targeted approach maximizes the effectiveness of your advertising campaigns, ensuring your message is seen by the right audience at the right time.
Our targeting approaches
- Audience segmentation – display your ads to your desired scientific or medical audiences.
- Contextual targeting – display your ads on relevant articles based on keywords of your choice.
- Journal targeting – display your ads on particular journals, which you select from our extensive catalog of more than 3000 publications.
Why choose us?
- Precision targeting: Your ads are displayed alongside content that matches your audience’s interests and professional needs, ensuring higher relevance and engagement. By targeting specific segments, your ads are more likely to resonate and drive engagement.
- Enhanced visibility: By integrating your message within trusted scientific and medical content, you increase the likelihood of your ad being noticed and acted upon.
- Higher ROI: Precision targeting ensures that your advertising budget is spent efficiently, reaching those most likely to be interested in your message.
- Brand alignment: Align your brand with authoritative and respected content on our websites, including nature.com – reinforcing your credibility and trustworthiness in the eyes of your audience.
- Data-driven insights: Leverage detailed audience data to refine your targeting strategy and optimise campaign performance.
Contextual targeting: How it works
We work with you to research keywords for your brand – such as niche science and medical keywords, from specific gene IDs to brand names.
We then analyze the content of web pages across our websites, including nature.com and link.springer.com, to determine the most relevant placements for your ads. This ensures that your message reaches scientists and healthcare professionals when they are most receptive to it.
Audience segmentation: How it works
Our audience segmentation uses sophisticated algorithms and data analytics to segment your audience based on various criteria, such as research interests, professional roles, and online behaviour. You can choose from our list of pre-built audience segments – such as our scientific subject area segments and ‘place-of-work’ segments – or request a custom segment.
As an advertiser, when a visitor’s behavior matches your segment’s criteria, they’ll receive your ad!
Get started
Unlock the power of contextual advertising and audience segmentation for your banner advertising campaigns. Discover how these strategies can help you achieve your marketing goals. Contact us to learn more about our solutions and how we can tailor them to your needs.
