Targeting Capabilities
Reach scientists and healthcare professionals with precision
Engage your audience with precision
Contextual advertising and audience segmentation enable you to connect with scientists researchers and healthcare professionals by placing your message within relevant content and delivering banner ads to the most relevant segments.
This targeted approach maximizes the effectiveness of your advertising campaigns, ensuring your message is seen by the right audience at the right time.
Audience Targeting
Target your desired audience effectively using our privacy-focused targeting technology.
- Behaviourial segmentation – identify and target specific audience segments.
- Contextual – utilize keyword targeting through contextual advertising.
- Select particular journals from our extensive catalog of more than 3000 publications.
Custom Targeting
Why choose contextual advertising and audience segmentation?
- Precision targeting: Your ads are displayed alongside content that matches your audience’s interests and professional needs, ensuring higher relevance and engagement. By targeting specific segments, your ads are more likely to resonate and drive engagement.
- Enhanced visibility: By integrating your message within trusted scientific and medical content, you increase the likelihood of your ad being noticed and acted upon.
- Higher ROI: Precision targeting ensures that your advertising budget is spent efficiently, reaching those most likely to be interested in your message.
- Brand alignment: Align your brand with authoritative and respected content, reinforcing your credibility and trustworthiness in the eyes of your audience.
- Data-driven insights: Leverage detailed audience data to refine your targeting strategy and optimise campaign performance.
How it’s done
We use sophisticated algorithms and data analytics to segment your audience based on various criteria, such as research interests, professional roles, and online behaviour. Our advanced contextual advertising technology analyses the content of web pages to determine the most relevant placements for your ads. This ensures that your message reaches scientists and healthcare professionals when they are most receptive to it.
Get started
Unlock the power of contextual advertising and audience segmentation for your banner advertising campaigns. Discover how these strategies can help you achieve your marketing goals. Contact us to learn more about our solutions and how we can tailor them to your needs.
