Science Foundation Ireland (SFI) is a national foundation for investment in scientific and engineering research, funding basic and applied research in STEM to promote the Republic of Ireland’s (ROI) reputation. It aims to promote ROI as a key choice of destination for researchers in order to recruit and retain world-leading talent.
As a small country with funding to support exciting science and a collaborative environment, SFI wanted to raise the visibility for ROI to a global audience. Bringing in international talent should generate R&D growth in STEM and promote collaboration between academia and industry.
In order to increase Ireland’s visibility and recruit international talent SFI partnered with Nature Research Custom Media to publish a conversation with Professor Mark Ferguson, Director-General of Science Foundation Ireland. The Inside View Q&A format is one that our readers expect and enjoy, so it delivers value to the audience while also promoting Ireland’s research reputation.
A six week, co-branded drive-to-site campaign used multiple channels to ensure effective reach and targeting. Extensive creative testing helped show which aspects of SFI’s message resonated most with the audience.
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