A global medtech manufacturer expends a tremendous amount of time, effort, and money each year to generate awareness of its newest products for oncology and radiology departments of hospitals around the world.
It is difficult getting feedback and input from experts in the field while simultaneously reaching the decision-makers in the health and research institutions who purchase the equipment. That’s doubly true during the current pandemic, when budgets and attention have shifted to battling COVID-19.
The manufacturer must drive awareness of a new device with a targeted audience of hard-pressed clinicians.
To promote its product across channels its audience knows and trusts, the manufacturer partners with Springer Nature to aim its message with unrivaled precision.
The campaign will reach clinicians and healthcare professionals across Springer Nature’s platforms of SpringerLink, Nature.com and BioMed Central websites which publish over 3,000 journals and generate 45.7 million page views from healthcare users per month.
Engagement with the content is high, the campaign maximizes efficiency and the content is highly relevant to a very specific set of readers. This results in the client having a long list of warm leads to follow up with. The campaign hits the key stages of the marketing funnel for the client:
Additionally, site traffic and hits to the manufacturer’s website increase following the campaign, driving interest in its other devices and future offerings.