Video marketing statistics to boost your video strategy

• People watch on average 17 hours of online video content per week.

• YouTube is the second most visited website in the world, with YouTube Shorts averaging over 70 billion daily views.

• 96% of people have watched an explainer video to learn more about a product or service.

• 51% of people are more likely to share video than any other type of content, including images and memes.

• Research indicates that viewers retain a great deal more of a message through video, compared to text. As the saying goes, a minute of video is worth 1.8 million words.

• Video can increase search engine optimization (SEO), and conversion rates when included on a landing page.

The statistics speak for themselves – video is not just a trend; it’s a seismic shift in the way we communicate, learn and entertain.

Video’s power lies in its ability to convey complex messages in a digestible and engaging format, making it an indispensable tool for science marketers.

If you’re looking for support with your video strategy, check out our branded content video service.

Our Emmy-nominated Custom Media video team can work with you to produce compelling video content about your research, as well as host your videos on Nature.com and reach Springer Nature audiences.

To discuss branded content video, please get in touch today!