Using content to build your employer brand and attract scientific talent
Turn your recruitment messages into engaging stories for scientists.
Offering original content with real reader value can help your employer brand stand out from the crowd.
3 recommended themes for engaging employer content
1. People
Attract talent by promoting existing talent: with an insightful interview or profile of members of your organization.
2. Places
Entice the best and brightest in a particular field by establishing your leadership in that field: showcase your big infrastructure investments – your cutting-edge facilities, state-of-the-art laboratories, or your new campus.
3. Ideas
Build your talent pool by demonstrating your thought leadership in research: with insightful research summaries and smart trend/opinion articles, complete with infographics and embedded video.
The 3 themes in action
To help with the recruitment of their largest ever postdoc intake, AstraZeneca partnered with us on a ‘Q&A’ interview with their Chief Scientist of Neuroscience. The interview, which outlined the allure of AstraZenca’s postdoc program, was published on nature.com and in print, and promoted with a 6-week marketing campaign.
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| A series of 3 branded content articles telling the story of a Cyber Valley, high-tech quantum computers, and high levels of investment. | Branded content featuring scientists speaking about their employer's career development programs and collaboration opportunities. | Branded content presenting a university's new AI institute and research agenda addressing societal AI grand challenges. |
Working with us
Our custom media team, comprised of expert writers, editors, project managers, marketers, and analysts, can work with you to craft engaging content to promote your employer brand. Your content will be hosted on nature.com and promoted with a comprehensive marketing campaign to ensure you reach your target audience. Contact us today to find out more about building your employer brand with branded content.
