Reach animal research professionals with LabAnimal

LabAnimal Nov 2020 issueLabAnimal is a Nature Research journal dedicated to in vivo science and technology that improves our basic understanding and use of model organisms of human health and disease. Contact us to discover how our advertising and marketing solutions can help you promote your products and services to animal research professionals.

Contact us to request the LabAnimal media kit!


LabAnimal is valued by animal research professionals in both the academic world and applied research industries. Readership consists of veterinarians, technicians, facility managers and IACUC members – influencers and decision-makers – involved in genetic engineering, human and animal therapeutics, and pharmaceutical drug discovery.

The journal has a print circulation of 10,000 subscribers in North America*; the International Edition reaches a further 6,500 subscribers. It is the only journal in the animal research field with a circulation verified by the Business Publications Audit (BPA). The journal’s website,, receives over 23,000 page views a month**.

Advertising and marketing solutions

Print Advertising

View our print ad sizes, as well as inserts and outserts to help you stand out further.

Free when you advertise in select issues…

  • Receive a free market research study on your print ad, helping you measure the effectiveness of your creative, your brand’s awareness in the market, and how your your ad compares with competitors.
  • Receive free bonus distribution at selected conferences, where additional journal copies are distributed directly from our booth. Includes the American Association for Laboratory Animal Science (AALAS) National Meeting.

Banner advertising

Promote your products and services via banner ads on the LabAnimal website. Plus, amplify your your reach by targeting your ads to readers who consume animal research content across our Springer Nature websites, as well as targeting articles that contain animal research-related keywords of your choosing.

Email marketing and e-alert advertising

5,700+ animal research professionals have registered for LabAnimal e-alerts to keep up to date with animal research. Advertise in these alerts to target an active and engaged audience. Plus, send a solus email to our audience of animal researchers – supply a HTML email or request our email design service.

Contact us via our online form for details and pricing on advertising with LabAnimal.


*BPA Report, June 2019 | **Google Analytics, January-June, 2019

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