A major obstacle for all jobseekers in the application process, including scientists, is not knowing what it’s like to work at an organization.
From perceived skill gaps and the fear of the unknown, to unanswered questions about culture, purpose, and work-life balance, a lack of insight can impede scientists from applying for your job vacancies.
A 2022 Nature Careers survey of 3,200 PhD and Masters students revealed that less than half (48%) of respondents would prefer, ultimately, to work in academia. This was down from 56% in 2019, when Nature last surveyed PhD students.
How can you help as an employer?
You can help jobseekers overcome their information void by sharing your employer brand story; sharing who you are and what a career with you can look like.
If recruiting with Nature Careers, an Enhanced Employer Profile on our jobs website is a chance to tell your employer story, enriched with your images and videos.
You can also work with our expert team of writers to showcase your employer brand in Branded Content articles or videos on Nature.com.