A recent article on Nature Careers explored the undeniable benefits – the why – of strong employer branding for organizations in the life sciences and health sciences.
Here, we’d like to dive into the how – how you as a science organization, whether in industry or academia, can go about building and promoting a powerful employer brand.
Firstly let’s consider some of the elements that make up employer branding. Here are a few of the key components…
- Company Culture
- Employee Value Proposition (EVP): the unique set of offerings that an organization provides to its employees; tangible rewards like compensation and career development opportunities, as well as intangible ones like meaningful work
- Employer Brand Messaging: an organization’s values, mission, and vision
- Candidate Experience
- Employee Advocacy
By effectively managing these components, science organizations can supercharge their employer brand.
But how do I do that you ask?
Let Nature Careers, the ultimate ally for science organizations, guide you in your quest with their 4 simple steps… Read the full article here.