The benefits of a strong science employer brand

What do companies like Google, Patagonia, and Salesforce have in common? They’re all rockstars of employer branding.

In today’s competitive job market, with many organizations facing staff shortages, employer branding is essential. This is certainly true in the life sciences and health sciences, where events such as the COVID-19 pandemic and growth in certain fields such as artificial intelligence, have exacerbated demand for scientists.

Whether you’re academia or corporate, building a strong science employer brand gives researchers a clearer picture of who you are, what you stand for, and what a career with you could look like – as well as how you differ from other employers in the field.

With 59% of recruiting leaders worldwide investing more in their employer brand, and 86% of people saying they wouldn’t join a company with a bad reputation, can you afford not to invest in your employer brand?

For science employers, strong branding not only helps you to attract and retain talented scientists, but for universities, can also boost your opportunities for collaboration and research funding.

To dig deeper into the benefits of having a strong employer brand, view the full article on Nature Careers.