In STEM and indeed many industries, HR and talent acquisition professionals find themselves increasingly acting like marketers.
The modern-day job candidate is just like a customer.
One powerful tool at the disposal of marketers — and recruiters — is content marketing.
Content marketing is focused on creating and distributing valuable, relevant, and consistent non-brand-centric content to establish and nurture a relationship between brand and customer.
Incorporating content marketing in your recruitment strategy humanizes your organization, reduces turnover, and accelerates the hiring process.
Don’t miss out on the power of content – read “7 reasons why STEM recruiters use content marketing” on Nature Careers >>