WEBVTT NOTE This file was generated by Descript 00:00:01.620 --> 00:00:05.490 Throughout history, humans have recognized the healing potential of nature. 00:00:06.210 --> 00:00:10.650 But only recently advances in research and innovative techniques to extract 00:00:10.650 --> 00:00:14.490 potent molecules from plants have illuminated their increased potential 00:00:14.580 --> 00:00:18.570 and mechanisms as therapeutics to discover the next generation of 00:00:18.570 --> 00:00:20.310 effective skincare technologies. 00:00:20.550 --> 00:00:24.120 Scientists at the Estee Lauder Companies study these mechanisms in 00:00:24.120 --> 00:00:28.650 detail over evolutionary timescales, microorganisms, and plants. 00:00:28.665 --> 00:00:32.595 Have developed advanced biochemical adaptations to thrive in dynamic 00:00:32.595 --> 00:00:37.455 environments resulting in the production of glycemic acid, a compound which can 00:00:37.455 --> 00:00:41.445 aid plant survival and can also have an anti-inflammatory effect on the skin. 00:00:41.805 --> 00:00:46.215 Or glabridin, which can help to protect both the licorice, plant and skin alike 00:00:46.245 --> 00:00:50.565 from environmental stressors, antioxidant, and anti-inflammatory molecules. 00:00:50.595 --> 00:00:54.045 Like ginger rolls, protect ginger roots from attack below ground 00:00:54.225 --> 00:00:57.705 and can support skin antioxidant capacity while soothing it. 00:00:58.245 --> 00:01:02.265 For years, skincare scientists have recognized the strength of synergy. 00:01:02.820 --> 00:01:06.960 Certain bioactive compounds when precisely combined together have 00:01:06.960 --> 00:01:10.560 amplified effects on important skincare benefits such as firmness. 00:01:11.010 --> 00:01:15.540 ELC scientists have discovered that during the moringa seed cycle, the production 00:01:15.540 --> 00:01:20.730 of the natural antioxidant isothiocyanate one can amplify the anti-aging effects of 00:01:20.730 --> 00:01:25.980 other natural ingredients when combined exclusive extract from moringa and 00:01:25.980 --> 00:01:30.210 extracts from algae and whey improve the skin's collagen and elastin production. 00:01:30.735 --> 00:01:35.865 Unlocking powerful anti-aging effects, both in the lab and on the skin, resulting 00:01:35.865 --> 00:01:41.325 in suppleness, firmness, elasticity, and a reduction in visible lines and wrinkles. 00:01:41.745 --> 00:01:45.975 Skincare involves more than combining molecules derived from the natural world. 00:01:46.335 --> 00:01:50.715 Behind every innovative technology lies decades of research and science. 00:01:50.760 --> 00:01:56.010 Perfecting the sourcing, extraction and stabilization of bioactive molecules for 00:01:56.010 --> 00:02:01.920 formulation, ensuring long-term efficacy, safety, and sustainability in the next 00:02:01.920 --> 00:02:04.200 generation of skincare technologies.