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Readex Message Impact Studies
Readex Message Impact Studies
Print Advertising

Readex Message Impact Studies

Print Advertising

Receive valuable feedback on your print advertisement directly from readers with our complimentary market research in select issues throughout the year.

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By placing an ad in a Readex issue, you will receive a free Message Impact® Study conducted by Readex Research – an independent research company. Readex will ask a sample of readers to respond to questions regarding specific ads that appear in the study issue. The study is conducted via email and aims to hear from 100+ respondents. As a participating advertiser in the study issue, you’ll receive a complete results report approximately 8 weeks after the publication’s issue date.

  • Benchmark campaigns and measure performance
  • Evaluate impact of creative
  • Measure brand recognition in the market
  • Assess how readers interpret and respond to your messaging
  • Compare your ads to your competitors’ ads
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