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A research collection becomes a versatile and evergreen promotional tool
Case Study: Duke University Biomedical Engineering
A research collection becomes a versatile and evergreen promotional tool
Industry
Higher education
Field of study
Biomedical engineering
Objectives
Curated research
Thought leadership
Recruitment
Strategy
Nature Collection

Background

The Duke Biomedical Engineering department is one of the oldest and most highly rated in the United States, producing the leaders of the biomedical engineering industry. Throughout the department’s 40-year history, BME faculty have pioneered and advanced new areas of biomedical engineering research. Duke BME graduates have been awarded Rhodes, Fulbright, and Marshall Scholarships along with National Science Foundation fellowships.

Challenge

Department Chair Ashutosh Chilkoti, PhD wanted to showcase the department’s work at an upcoming conference of the Biomedical Engineering Society. He had received research collections at past events, and was interested in doing something similar.  However, once it’s printed, a collection becomes static. While Dr. Chilkoti’s goal was to curate 40+ papers—all published by the Duke BME department over the past decade—with a printed collection for conference participants, the key challenge was how to maintain the flexibility for adding future published research into the collection.

Solution

The Nature Research Partnerships team worked with Pep Pamies, Chief Bioengineering Editor at Nature Research, to create an evergreen online collection that would accompany the printed conference piece.

The editor, Pep Pamies, expertly curated all of the current published articles and worked with Duke BME to create a foreword and a featured article promoting the department. Then, our experienced digital team designed a collection page ensuring the content is easily accessible on Nature.com.

Duke BME Nature Collection screenshot

Click to enlarge

Work with our team to publish your own Collection

Results

This Nature Collection provides Duke’s Biomedical Engineering Department with an evergreen research promotional tool for internal stakeholders, funders, conference attendees, and more. The Collection has proven useful for ongoing recruitment of both faculty and students looking to solve today’s most challenging healthcare problems. And because it’s all hosted on Nature.com, keeping the content fresh and adding new publications can done rather easily.

“I’m really pleased with both the print and online version of the reprint collection. We’re very proud of how it turned out-- We’ve already sent the online version out to internal Duke BME audiences, and I know there are plans to send both versions to BME chairs and collaborators across the country. We’ll also be using the collection at Duke BME symposiums and related events, as well as the Duke BME-Nature conference.”

Michaela Kane Research librarian
Duke University
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