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Double user engagement with rich media banner ads
Case Study: Denplan
Double user engagement with rich media banner ads
Industry
Healthcare
Audience
Clinicians
Objectives
Brand Awareness
User Engagement
Solutions
Digital Advertising
Methodology
Rich Media Ads
Banner Advertising

Objective

Denplan wanted to increase brand awareness among dentists working in the UK, so they targeted on-line users of the British Dental Journal through standard banner ads.  Pleased with the results of their brand awareness campaign, Denplan wanted to shift the focus to maximizing visibility and user engagement.

Outcome

Denplan updated their British Dental Journal banner campaign to a rich-media format.  Within one month, Denplan increased user engagement by 100% when compared to the standard banner format.

Demo Denplan’s Rich Media Banner Ad

We’ve been delighted with the results that the rich-media banner has provided for us. It’s a unique way of sharing information in a fun and interactive way

Julie Cooper Campaign & Advertisement Leader
Denplan
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