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A journal sponsorship that boosts social media presence
Case Study: Ajinomoto
A journal sponsorship that boosts social media presence
Industry
Healthcare
Audience
Researchers
Objectives
Brand Awareness
Thought Leadership
Solutions
Sponsorship
Methodology
Podcasts
Journal Sponsorship

Objective

Ajinomoto promotes human health and improved nutrition by increasing the palatability of affordable and sustainable food resources.  They have maintained a strong commitment to science and academia and have developed a strong connection with researchers working across a variety of scientific fields.

Strategy

Sponsoring the Nature Outlook: Taste was an ideal platform for Ajinomoto to align their brand with premium editorial content and deliver this brand message to the Nature audience- leading researchers working across a variety of scientific fields.   Ajinomoto also sponsored a special podcast dedicated to Nature Outlook: Taste reaching over 20,490 podcast subscribers. The content became a Twitter sensation, receiving thousands of clicks and retweets in the month following publication.

View the Nature Outlook: Taste

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